Microsoft CEO: The Living Room Is a Super Important Place to Play Games, We're Going to Keep at It

Microsoft CEO Satya Nadella was recently interviewed by Fortune magazine with a particular focus on the gaming space, now much more prominent inside the visitor than in previous years.

During the interview, the Microsoft CEO stated that the living room remains a 'super important' place where people play games, which is why the plan is to continue doing consoles likewise.

The living room is non the only place where people play games—the living room is a super important place where they play games.

We withal love our panel, we're going to have another console. We're going to go along at it considering we retrieve that there are people who want to play games on the console.

And it simply and then happens that people dear to play games on PCs. Nosotros didn't have much of a value proposition to them other than saying nosotros have the Windows operating system, and we've washed everything we've can to serve developers there. But we're now going to exercise even more than on the PC.

With Project xCloud, nosotros tin can achieve anybody on a mobile phone to play AAA games [gaming'southward equivalent to Hollywood blockbusters]. It's more of an extension than to say what we were doing [in the living room] was wrong or not or didn't brand sense. It's merely that hey, information technology has become clearer and bigger, nosotros have been able to really bound on that.

As suggested by the Microsoft CEO, though, Project xCloud is the big reason why the Redmond-based giant is investing so much in showtime-party studio acquisitions and enhancing the overall Xbox Game Laissez passer libraries on Xbox and PC. With Projection xCloud, Microsoft intends to tap into vast markets such as India and Africa, too every bit increasing the potential customer base in North America and Europe.

Yet, console gamers are unlikely to go anywhere any time soon and Microsoft reckons localized hardware will remain superior to the deject experience for the foreseeable future. The next Xbox console, codenamed Project Scarlett, has been confirmed to exist due for the Holiday season side by side year.